I get asked a lot about why I chose the business name, Lightning Clout [and the moniker @JasmineHasClout]
I knew I wanted Lightning in it because at the time this business was my #namesake [first of its name, cue #gameofthrones music]. For those who are new here, yes, #Lightning is my actual maiden name. Since the business is literally and extension of me I knew I wanted to instill a sense of reassurance and belief in what we can do and offer in our #products and #services.
Of course I wanted a #clever and catchy name but I also really wanted the #business name to not only embody but truly represent the goal and vision I had for my business. I remember surveying #friends and #family and beta testing different descriptors and nouns to see which resonated most. In the end we landed on a pretty rad short list. After much #debate and #prayer. And late night doodles I finally settled on Clout.
Clout /klout/ - noun
Secondary meaning of influence or power, especially in politics or business.
Synonyms : pull, weight, sway, leverage, mastery, advantage, authority, prestige, standing, stature and #influence.
When you speak of someone having clout, it usually means that they communicate a sense of #power or influence, particularly in the political sense. Clout is a word which has a variety of meanings and it also depends how the word may be applied in a content. IMO, it is the way the word is used should determine its connotations, whether positive, negative, neutral or otherwise.
"Clout" pre-internet is “the ability to influence, and to do things that others can’t do because of your reputation, money, or power.” To me It’s even more simple: Clout is the ability to get a message across, disseminate information, and have it resonate.
Influencing Career Decisions
Lightning Clout's purpose is not to tell our clients "what to do", our #purpose lies in sharing the proper customer specific and tailored information, options, and constructive feedback so that clients can make informed decisions about their future. Our clients can rest assured that we care and have the experience and have done the research to provide superior planning, #results, and service. All of which are critical when it comes to making intelligent and strategic #careerdecisions at any level!
That's why I named my business Lightning Clout. @lightningclout